I recommend using the free version for now and going from there. It’s not going to be content focused on your brand, most of the time. Another drawback is the city-level analysis, which only works if the users in question have specified a city. The first step to big data analytics is gathering the data itself. You have the option to see information on your fans, your followers, people reached, and people engaged – each will tell you different things, but the two most important ones that we’ll focus on is Your Fans and People Engaged. The Twitter logo, the Instagram logo, and the Facebook Alternatively, you can access your Twitter analytics through this direct link: analytics.twitter.com. When it comes down to it, Pinterest is more of a search engine than a social media network – choosing popularity (and in their eyes, quality) over newness. Fake accounts you can go ahead and block and, if you’re feeling saucy, report. The service in question is TweepsMap. Now, location isn’t always a sure-fire indicator – heck, it’s not always a good indicator at all – but it’s still worth knowing. Here’s what you see in a glimpse, upon login into Twitter Analytics. Check the location/time zone of your followers to identify the best time of day. They have a pretty unique geographically-centered platform that starts by mapping your followers to location. Maybe it’s local followers listing their previous hometown. Login on your phone and navigate to your profile page. The starter version works with up to 6,000 followers and expands the scheduler to 50 tweets, gives you direct message campaigns, growth analysis, influencer analysis, list analysis, and a few dozen other features you can find detailed on their plans page. Twitter’s analytics helps you understand how the content you share on Twitter grows your business. Twitter analytics. This is a US brand, but most of its followers are in the United Kingdom. Mapping your followers accurately by location is the core of our offering - with many additional features provided in the context of location. This can help you by knowing what articles to share with your followers that might be of interest to them. If you have a bunch of followers from Canada, you can question how useful those followers are going to be. To see that, you need to sign up for the $5 starter plan. 6 Tools To Analyze Your Twitter Followers 1. Tracking Twitter analytics means your brand doesn’t have to guess. There are a number of ways you can use the dashboard to drive your decision-making process: Refine your content: By analyzing which Tweets organically get the most impressions and engagement, you can start to see trends. For example, if you see that Twitter engagement and impressions peak each Friday, always schedule and publish posts for Friday. Feel free to let me know if that’s the case. Heck, in the time it took me to write this paragraph, there hve been almost 5,000 new tweets. People aren’t tweeting about you constantly. Look at the chart at the bottom –you’ll see what country your fans are located in. Switch from All Twitter users to Your followers, and select Demographics. I wouldn’t necessarily go and remove these followers. Are they followers that just boost your follower count while doing their own thing? ... Name, username, Profile URL, Location and many more; Get millions of followers data of a Twitter account in a single file or multiple CSV/excel files. The map starts all zoomed out, and shows large circles for clusters of tweets. On the left sidebar, click on “More” then “Analytics”. It shows you are reaching the right people, people who are interested in becoming paying clients, and are located in areas that allow them to do so. This number is reflected across a 28-day period and is updated daily. We’ll do that by creating segments in GA for all of your platforms. It’s up to you what you do from there. Switch over to the “people engaged” tab. GET followers/list Returns a cursored collection of user objects for users following the specified user. However, in order to get the data you want out of it, you’ll need to pay for a premium account. It also shows how it compares to the last 28-day period, along with a mini graph displaying this data over time. This is an amazing volume of data, and you can watch the map just pulse with new engagement throughout the day. Follow and unfollow in … Twitter Analytics: using gender, location and interests to steer real estate content strategy How to build an audience relevant to your local market by Sue Koch Geo guidelines – Twitter Developers. When you get down to the level where the circles are white instead of blue, you can click the circles and see the actual tweets recorded and used for the map. However, it’s not free, so I can see why some users would prefer not to. Just try not to be too creepy; people don’t appreciate it when a brand goes overboard. This will show you where your Twitter followers are. Setting the source to the platform and then excluding all paid mediums ensures that all organic and referral traffic from the platform: Those are the settings we use in all of our paid campaigns; set yours accordingly. That means that the majority of people who have taken the effort to actively engage with the brand, not just passively follow, are possible customers/clients. Most importantly, you’re going to have a “location” column, which you can use to filter and sort through your followers. logo are all registered trademarks of their respective owners. When you filter out followers by location, you should keep an eye out for locations that truly can’t matter to your brand. In Twitter Analytics, navigate to the Audience Insights section. I’m going to skip all of that and just forward you to a service that does it for you. From there, it allows you to run hashtag searches, set up a tweet alert, track follows and unfollows on a weekly basis, unfollow accounts, schedule up to ten tweets, and generate some additional analytics reports. These are the people engaging with your brand’s Facebook page – talking about it, clicking on your posts, commenting on your page, etc. A small local business in California is unlikely to have any real, good followers from India. What exactly you do with all this data is, of course, up to you. You want your fans to be paying customers, and if most of them are where you can’t sell, your time and efforts (and therefore money) are being wasted on people who can’t buy. Tweepsmap allows you to analyze twitter accounts that you do not own, and gain accurate insight on influencer interactions and personality so you can build beneficial relationships in advancing your brand or campaign. Label them local influencers and work to engage with them in a way that brings you further benefit. If your Twitter analytics impressions are lowest on Sundays, avoid posting content you want lots of your followers to engage with on that day. Profile visits. The idea, in general, is to look for content you can engage with as your brand. Thoughts? By becoming an engaged and interesting brand, you can gain new followers. What you should be doing is looking for relatively generic content you can add something to, and get people to engage back. Tweeting … I have been using social media for a while now. As such, the state/province level is probably the most accurate and useful for most businesses. It’s ok if they aren’t all in one location, but the majority of fans should be in your country of operation. View the daily Twitter analytics, track progress charts, view future predictions, Twitter top charts, Twitter influencers, & more! We grow authority profiles for thousands of businesses, from local companies to Fortune 500s. Improve your social media presence. 2. Search Twitter for Tweets. Premium is going to cost you $20 for a month if you buy just a single month, or cheaper if you go for a bulk plan. Contrast your relationships with your competitors and friends. I can zoom in and see that there are about 1,000 tweets in the most recent million in the boundaries of the city. Say, for example, your small business is located in Oklahoma City. Twitter provides analytics for their advertisers (and potential ones too). We are not affiliated with Twitter, Instagram, or Facebook. It’s just the detailed analytics and scheduling options – the options that turn this service into an all-in-one dashboard – that require payment. Oh, sure, there could be some immigrants who have moved to your area and who use Twitter, and that’s fine.
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